Court Branding
Sponsors
- 5% of exposure on LED perimeter board during a live match (all matches)
- 2.5% of exposure on the upper tier branding
Partner with SKL
Become a Sponsor
Partner with Shark Kabaddi League and put your brand beside under-19 girls from rural and tribal India — on the mat, in the media and across communities.
Talk to us
Auction Nahi Adoption
Pitch Deck
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Why Sponsor Us?
Put your brand where it matters — beside under-19 girls rising from villages and tribal India.
- 01
Change the Game with us
Align with social change by supporting youth sports in rural areas.
- 02
Tax Benefits
Eligible for tax deductions under Section 80G of the Indian Income Tax Act.
- 03
Empower Rural Youth
Provide a platform for rural talent to grow and succeed.
- 04
Reach 1 Lakh+ Villages
SKL’s deep reach in tribal and rural areas allows access to 900+ million untapped potential consumers.
- 05
Visible on 1700+ theatre screens
Gain visibility through being prominently present over 1700+ theatre screens across Bharat.
- 06
Positive Brand Image
Enhance brand reputation through community-driven initiatives.
- 07
Connect with 4 lakh+ youth
Connect with youth, building long-term brand loyalty.
- 08
High Engagement Sport
Kabaddi attracts highly engaged viewers, with the latest league drawing 226 million viewers.
Sponsorship Tiers
Title Sponsorship
Lead the league with full naming rights and unrivaled exposure.
CSR readySponsorship can be given under CSR and claimed as a tax deduction under Section 80G.
Title Sponsor Benefits
Every line below is included with title sponsorship.
- Logo on trophies & prizes
- Logo on event merchandise
- Publicity through FM radio
- Publicity through newspaper
- Sponsor logo printed on league products
- LED big screen
- Banner posted on every page of the website
- Promotions posted on Facebook & Twitter fan pages
- Company logo display on LED score board
- Logo on umpires’ T-shirt
- Logo on umpire hat
- Logo on cheerleader dress
- Tweet by celebrities
- Company logo on league tickets & passes
- League title
- Ground coverage: 50%
- Site screen with your logo
- Outdoor publicity
- Logo on invitation articles
- Logo on mass mails
- Logo on event newsletters
- Logo on micro site
- Booth space at the venue
- Company name announcement by celebrity commentators
- Company name announcement by celebrity anchor
- Live TV interview of company officials
- Live TV interview at company banners
- Promotions by road shows
- Logo on stalls
- Print media coverage
- Electronic media coverage
Marketing Reach
Sponsor Visibility
Target Audience
- Global and domestic
- Kabaddi fans
- Families
- Sports fans
Supporters
- Potential sponsors
- Team owners
- Sports media
- Kabaddi associations
Marketing Plan
- 01Event launch
- 02Jersey launch
- 03Selection & trials
- 04Logo launch
- 05Press conference
- 06League conference
- 07Team conference
Branding Opportunities
Where your brand shows up — on court, on air and outdoors.
On-Air
Branding Graphics
- 1 full-frame reality graphic
- 6–7 sec each (during each match coverage)
Outdoor Promotion
- Hoardings
- Metro
- Cinema halls
- College
In Stadium Giant Screen
- Logo and creatives on the venue giant screen
On-Air FCT
FCT – Live / Highlights
- Live: 180 sec to sponsor | per match
- Highlights: 120 sec to sponsor | per day
Influencer Marketing
- Campaigns with influencers around SKL moments
Content Marketing
- Branded stories, reels and editorial features
Cross Platform
FCT – Live / Highlights
- Live: 180 sec to sponsor | per match
- Highlights: 120 sec to sponsor | per day
Promotional Videos
- League and brand film packages
Promo of the League
- Season promo creatives featuring your brand
Photoshoot of the Players
- Branded player and campaign photography
Branding Segment
- 15 sec branded segment during each match coverage | 2 per match
Merchandising
- Logo placement on official merchandise
TV and OTT Ads
- Broadcast and streaming ad opportunities
Be a Guardian
Being a guardian of a kabaddi team is more than just a title — it’s a chance to be part of something powerful, energetic and deeply rooted in culture.
Leadership Opportunity
You can shape the vision, values and future of the team.
Empowering Players
As a guardian, you have the chance to mentor and support young athletes.
Honoring Heritage
By adopting a team, you get to honor those roots while also fueling the game’s modern rise. It’s about blending tradition with innovation.
Supporting Dreams that Deserve the Spotlight
Each player on the team carries a story — of struggle and hope. Many come from small towns and families with limited means.
Your Role, Your Rewards
- Support young athletes in building discipline, sportsmanship and team spirit.
- Contribute to the development of grassroots talent in kabaddi.
- Set an example of responsible entrepreneurship through community investment.
- A chance for your brand to bridge the gap between grassroots talent and mainstream recognition.
- The league gives you opportunity to not only support a meaningful social cause but also effectively enhance and promote your brand.
Benefits of Team Adoption
Team naming rightsJersey brandingVenue visibilitySocial media & digital marketingInfluencer & mentor engagementBrand engagement in fan engagementExclusive accessRecognition and awardsStall promotion opportunity